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Sustaining your business during Covid-19
Part 1: Overview
Times of crisis
Structure: Focus on the 5Cs (12:53)
Initial review: to aid the thinking
Part 2: Clients / Customers
What happens with customers during times of crisis?
Pitfalls when customers are in crisis
What clients appreciate when in crisis
The do's and don'ts of online pitching (25:36)
Adapting your value-proposition to the online economy (16:30)
5 Perennial Sources of Business
Part 3: Costs & Cash
Facing tough realities: the role of self-worth
Costs to review
Tips for a cash-positive business
A short course in how to avoid discounting during the crisis (14:04)
When is it wise to borrow?
Part 4: Connecting with people
Why connect?
A word about "sophisticated procrastination"
Where can I connect?
Rehearsing your introduction
Developing a Conversation
Keeping in touch
Part 5: A vision of life beyond Covid-19
Cleaning your lenses
The DV Era: During Covid-19
The AV Era: After Covid-19
A vision for you
Self-worth in the time of Covid (7:22)
A short course in how to avoid discounting during the crisis
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